Christmas Tree Growers and retailers attending the CT PLUS Conference in San Francisco in February participated in a Town Hall session discussing the pros and cons of Marketing Orders (Check-off programs) and whether or not one might be beneficial for the Christmas Tree industry.
Attendees agreed that the idea is worth further consideration and asked the Board of the National Christmas Tree Association to appoint a task force to gather additional information about the options and create a draft of what such an order might look like prior to NCTA's National Convention in Des Moines, Iowa in August. Attendees at the National Convention will then look at the Draft Document, debate the elements and propose changes.
Growers also urged the board to create periodic updates on the progress of the task force. This blog is designed to deliver those updates, and also serve as a resource for anyone interested in the topic.